1999
Pioneered coolhunting and trend analysis in Brazil, the first structured reading of cultural signals in the country.
Mind · Body · Home · Lifestyle
Where perception becomes design, and design becomes a way of living well.
In a world flooded with information, perception is the real value. I help visionary designers, architects and brands create what’s next from this way of looking, through consulting, mentoring and Unlearning Journeys.
- Designer
- Writer
- Trend analyst
- Guest professor
- TEDx speaker
- Embodiment researcher
I read the signals of culture before they become trend, and turn that reading into design decisions, products and ways of living that make sense for the next years.
( a ) About
Curator
Fah Maioli
Italian Brazilian author of four books, Fah Maioli has spent 27 years decoding cultural change, working with global brands, mainly across Europe, through Studio Fah Maioli. Her research goes deeper into perception itself: how the sensing body experiences, interprets and gives meaning to the world, and how this can transform the way we design and live.
She is the creator of Metatrends, an original methodology for trend research, of Iogaia, a platform exploring conscious living, body and wellbeing, and of the Wellness Design framework, connecting design, body and human wellbeing. She is also co owner of The Domanists, a platform dedicated to unlearning through immersive experiences.
27
Years decoding change
04
Books published
1.2k+
Professionals guided
03
Human technologies
( b ) Expertise
Twenty-seven years of expertise, delivered as methods, journeys and books.
Every step of this path has been validated by brands, professionals and universities, in Brazil and in Europe, since 1999.
2008
Living in Milan, between my Master at IULM and IED and encounters with Umberto Eco, Domenico De Masi, Elio Fiorucci, Li Edelkoort and Francesco Morace, I shaped my own way of reading culture and archetypes. Metatrends is born, and the first trend report of the series is published.
2010
The research becomes travel. Two programmes begin and are still running today, in Paris, Milan, London and Venice.
2012
I publish the first coolhunting manual in Brazil, and later the coolhunting manual for entrepreneurs, commissioned by SEBRAE. Four books so far.
2023
Iogaia is created as a yogic lifestyle for women’s wellness, and evolves into a broader exploration of conscious living through the body.
Today
PreSensing: research into how the sensing body perceives, interprets and gives meaning to the world, and how that transforms the way we design and live.
( c ) Methodology
Metatrends, reading cultural change.
Creator of the Metatrends Method, a unique framework between field observation (phenomenological, in person, sensorial) and symbolic and sociological reading. We don’t describe what is fashionable, we explain why it is emerging now, and where it is heading.
We read the zeitgeist through observation and archetypal patterns to uncover the deeper forces shaping life, revealing new forms of design and new ways of living.
- Mind
- Body
- Home
- Lifestyle
Books / Outputs
Annual trend reports since 2010
( d ) Metatrends experiences
See the future in the present.
Since 2010 I have been taking curious minds into the heart of cultural change, and more than 1200 professionals and brands have walked these journeys with me, in Paris, Milan, London and Venice. Since 2025 they are realized in collaboration with The Domanists, of which I am co founder.
Annual, Paris, Milan and London
Coolhunting on the road
Not a guided tour, an immersive research journey. You learn to observe beyond the obvious, connect cultural signals and understand what they reveal about possible futures.
Infos
Annual, Milan
Inputs from Fuorisalone
Decoding Milan design week: what the objects, materials and stagings are actually saying about how we will live.
Infos
Annual, Venice
Decoding Biennale
Reading the Biennale as a cultural document: archetypes, tensions and the aesthetics of what is emerging.
Infos
On request, your studio or your team
Metatrends in company
The methodology brought inside the company: a reading of your category, your archetypes and your near future, built with your team over one or several sessions.
Infos( e ) Human technologies
The human technologies that I use.
The future is not merely calculated by the intellect; it is sensed, intuited and mapped in the present through the alignment of Mind, Body and Consciousness.
4 rooms, one continuous practice.
The 4 doors are the projects I have launched into the world, still running today, validated by brands and universities, but above all by human beings. This is where I apply Metatrends and the perceptive techniques that reveal the invisible inside the visible.
PreSensing: where the reading of culture and the calibration of the body meet, and perception becomes a design decision. This is the room where everything converges.
( g ) Clients
Trusted by companies and universities across Brazil and Europe.
- Dexco
- Bregaglio
- SEBRAE
- Levi's Italy
- SIQ Mkt
- Giorgio Armani
- Unisinos
- ESPM
- Corsi Corsari
- PUC PR
- And many others
Letters on zeitgeist perception
Signals before they become trend.
One article a month with the juice of the signals before they become trend, and with what I am observing in Europe.